Book Marketing, Part 5

Here’s a fun piece of book marketing, this one from Michael Moore as he promotes his memoir, Here Comes Trouble. You still have a few days (deadline October 1) to get your name in if interested. (Thx for tip from Bill and Jude Thomas for this latest example of creative book marketing). The following is quoted directly from Moore’s website:

“Want Michael Moore to bring his book tour for HERE COMES TROUBLE to your living room to read to and talk with your family and friends? In the past Mike has visited bookstores, college halls and 12,000-seat hockey arenas. Now he wants to come to your house! Here’s how it works: if you’re in the lower 48 U.S. states and want to host a date on his Living Room Tour, just send email to, including your city and state and contact information. One or more winners will be drawn at random on October 1, 2011, with possible further drawings at future dates.

“The winner(s) will be notified within a week of the drawing. If you’re chosen, we’ll work with you to set up a date. Whether you want to invite your conservative brother-in-law, and whether you let him know who’s going to be there ahead of time, is up to you.”

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