Category Archives: Book Publishing or Selling

Grace and Poise on a Book Tour

Posted on July 14, 2014 by Meredith Ann Rutter

It’s the rare author who gets sent on cross-country book tours these days. But when your book hits the front page of The New York Times Book Review, well, that’s a different story (or kettle of fish or ball of … Continue reading →

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New Trailer Now Out for “Gone Girl”

Posted on July 8, 2014 by Meredith Ann Rutter

Being one of those who really enjoyed the book, I’m looking forward to Gone Girl the movie (trailer embedded farther below). Word is they’ve changed the ending, which pleases me because I didn’t care for the ending in the book. … Continue reading →

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Two Writing Associations and a Cool Video

Posted on December 13, 2013 by Meredith Ann Rutter

Splitting my time between Maine and Florida, I maintain a membership in both the Maine Writers & Publishers Alliance (MWPA) and the Florida Writers Association (FWA). MWPA was founded in 1975. It is, according to its website, “a 501(c)(3) nonprofit … Continue reading →

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Results of My Ad Campaign to Increase Facebook Likes

Posted on September 11, 2013 by Meredith Ann Rutter

Last weekend I sprang for $120 across two days for a Facebook ad campaign to increase the Likes on my Yours In Books FB page. The true felt-cost was really only $65 thanks to a $55 “windfall” check from my … Continue reading →

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How the NYT Book Review Won My Heart

Posted on October 14, 2012 by Meredith Ann Rutter

A surge of gratitude welled up inside me this morning when I read a certain letter to the editor in The New York Times Book Review. A little background first: When I was a publisher, part of the operation was, … Continue reading →

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Trailer for Book on Puppies

Posted on October 3, 2012 by Meredith Ann Rutter

Like puppies? Here’s the trailer for a new book on the adorable critters. You might want to have this on hand while watching the debate tonight.

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Mentors in My Publishing Past

Posted on August 8, 2012 by Meredith Ann Rutter

From Alan MacRoberts, I learned–to my great surprise in 1970–that not everyone cared about keeping a job where they were, that they might be enticed to work somewhere else. His own reason was a purchase of our company by Xerox, … Continue reading →

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Creative Book Promotions

Posted on July 30, 2012 by Meredith Ann Rutter

A friend of mine alerted me to this most wonderful book promo idea, a “novelade” stand! Read the short article (which begins with a tweet) by clicking here. Sometimes–not often enough–books are used to promote other things. Click here for … Continue reading →

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Brief Book Previews from The Millions Magazine

Posted on July 9, 2012 by Meredith Ann Rutter

You may enjoy a look at what one magazine, The Millions, took much time/effort to create for people who live and breathe books–or for people who read only a few each year and want to make sure they’re picking up … Continue reading →

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Booksigning in Barn Raises Laughter

Posted on June 5, 2012 by Meredith Ann Rutter

A rustic setting was the backdrop for a ribald reading by author Dan Zevin from his new book, Dan Gets a Minivan. The reading took place in the barn attached to Lily King’s house. Lily had invited her friends, including … Continue reading →

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