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Monthly Archives: November 2011
Begin at the End
A statement that sounds askew until you think about it is “Begin at the end.” What ended for you recently? Are you ready to begin something new? Fallen leaves end life on the tree, and start supporting life in the … Continue reading
Attention Parents
When I was a child, did I ever walk into a bookstore? I’m not sure I ever did. I walked into the library, and often. I sat in circles of kids listening to the librarian read to us. Some bookstores … Continue reading
TED talk on Culturomics and ngrams
You may already have seen the video below of a talk given at the 2011 TED (Technology, Entertainment, Design) Conference, this talk being on Culturomics and ngrams.googlelabs.com. I’m posting it here because all the data behind the phenomenon is being … Continue reading
Posted in Ruminations
Tagged books, culturomics, Erez Lieberman Aiden, googlelabs, Jean-Baptiste Michel, ngrams, TED
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Book Marketing, Part 6
As within a family of raccoons, communication is practically instantaneous when someone finds a good book. I just experienced a great example of the marketing technique of “word of mouth.” First, a friend of mine posted on Facebook today a … Continue reading
Posted in Book Publishing or Selling
Tagged Amazon, book review, Chip and Dan Heath, Chip Heath, Chris Brogan, Dan Heath, marketing techniques, reader satisfaction, Switch, word of mouth
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