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Tag Archives: Chip and Dan Heath
Book Marketing, Part 6
As within a family of raccoons, communication is practically instantaneous when someone finds a good book. I just experienced a great example of the marketing technique of “word of mouth.” First, a friend of mine posted on Facebook today a … Continue reading
Posted in Book Publishing or Selling
Tagged Amazon, book review, Chip and Dan Heath, Chip Heath, Chris Brogan, Dan Heath, marketing techniques, reader satisfaction, Switch, word of mouth
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