Tag Archives: word of mouth

Book Marketing, Part 6

As within a family of raccoons, communication is practically instantaneous when someone finds a good book. I just experienced a great example of the marketing technique of “word of mouth.” First, a friend of mine posted on Facebook today a … Continue reading

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Commemorating the Tenth Anniversary of 9/11

It would be hard to determine a total for the number of ways people come across books they want to read. “Word of mouth” is a great catch-all term, but it can mean a zillion specific ways. For example, my … Continue reading

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