Category Archives: Book Publishing or Selling

Book Marketing, Part 7

Posted on December 23, 2011 by Meredith Ann Rutter

Welcome to another look at book marketing as performed by trailers. The first one is an inside look at the making of a cover image, this one for Elizabeth Hoyt’s latest romance book, Scandalous Desires. The next two trailers use … Continue reading →

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Time Travel with Stephen King

Posted on November 15, 2011 by Meredith Ann Rutter

I selected this post to be featured on my blog’s page at Writing Blogs. I’ve been a fan of Stephen King’s since I read The Shining over thirty years ago. Since then he has thrilled me most with his memoir, … Continue reading →

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Book Marketing, Part 6

Posted on November 8, 2011 by Meredith Ann Rutter

As within a family of raccoons, communication is practically instantaneous when someone finds a good book. I just experienced a great example of the marketing technique of “word of mouth.” First, a friend of mine posted on Facebook today a … Continue reading →

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Book Marketing, Part 5

Posted on September 26, 2011 by Meredith Ann Rutter

Here’s a fun piece of book marketing, this one from Michael Moore as he promotes his memoir, Here Comes Trouble. You still have a few days (deadline October 1) to get your name in if interested. (Thx for tip from … Continue reading →

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Renting Textbooks … Is It for You (and Yours)?

Posted on August 23, 2011 by Meredith Ann Rutter

The most expensive textbook I had to purchase in college cost $29, if memory serves. I think on average I was probably spending about $15 per book, so the most expensive one was about twice the normal cost. In the … Continue reading →

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Book Marketing, Part 4

Posted on August 17, 2011 by Meredith Ann Rutter

You’re familiar, I’m sure, with movie trailers. You’ve also now seen a book trailer or two on this site. Most book trailers are like slide-show presentations of praise blurbs, sample illustrations (in a children’s book), excerpts of publisher’s or author’s … Continue reading →

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Rediscovering the Joy of Reading

Posted on August 9, 2011 by Meredith Ann Rutter

Once I became entrenched in the business of textbook publishing, I hardly ever read for fun. The 60–80 hour workweeks left little time for food and laundry, let alone reading. When at work, most of the reading I did was nonfiction–either … Continue reading →

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Book Marketing, Part 3 (and a Rant)

Posted on July 9, 2011 by Meredith Ann Rutter

Over a July 4 holiday visit to the East Coast, my sister had the opportunity to visit the Strand Bookstore in New York City, about which she raved to me in a recent communique. Once I got over my intense … Continue reading →

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Book Marketing, Part 2

Posted on July 6, 2011 by Meredith Ann Rutter

Retail booksellers are familiar with a great publication called “Shelf Awareness” that gives them current information about the book industry, publishers’ plans for upcoming books, and some of the publicity underway on recently published books. The online magazine provides lots … Continue reading →

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The Midwest Book Review (dot com), Bless Them

Posted on June 29, 2011 by Meredith Ann Rutter

The Midwest Book Review (dot com), bless them, has given their own version of a thumbs-up to my book The Cleveland Rutters. An organization of volunteers, established in 1976, MBR is among the very few established review sources to include … Continue reading →

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