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Author Archives: Meredith Ann Rutter
Book Marketing, Part 7
Welcome to another look at book marketing as performed by trailers. The first one is an inside look at the making of a cover image, this one for Elizabeth Hoyt’s latest romance book, Scandalous Desires. The next two trailers use … Continue reading
Posted in Book Publishing or Selling
Tagged book marketing, book trailers, Crap at My Parents' House, Elizabeth Hoyt, Joel Dovev, John Grisham, Scandalous Desires, The Litigators
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Book Review — Great New Writing Book
To read my review of The Plot Whisperer, click on the “Book Reviews” tab above. This is one of the best books on plot (and character) development I’ve read.
Posted in Books and Authors
Tagged character development, climax, crisis, Martha Alderson, plot, Plot Whisper, The Plot Whisperer, The Writer's Way, writing, writing as a craft
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Happy Quality of Life Day
Today is my [harrumph-th] birthday. It is a big birthday, the one upon which I become eligible for [Harrumph]care. I worked a long time for this and can’t believe I’ve lived long enough to win this prize for aging in … Continue reading
Posted in Books and Authors, Ruminations
Tagged diet, exercise, lifestyle, longevity, Medicare, Paul Tager Lehr, Pritikin, quality of life, Robert A. Vogel, The Pritikin Edge, vacations
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False Start on NaNoWriMo 2011
For a few days in November, world-renowned sand sculptors worked their magic at the second annual Siesta Key Crystal Classic Master sand-sculpting competition in Sarasota, FL. Talk about attention to detail. The sculptors had to keep the sand just the … Continue reading
Begin at the End
A statement that sounds askew until you think about it is “Begin at the end.” What ended for you recently? Are you ready to begin something new? Fallen leaves end life on the tree, and start supporting life in the … Continue reading
Attention Parents
When I was a child, did I ever walk into a bookstore? I’m not sure I ever did. I walked into the library, and often. I sat in circles of kids listening to the librarian read to us. Some bookstores … Continue reading
TED talk on Culturomics and ngrams
You may already have seen the video below of a talk given at the 2011 TED (Technology, Entertainment, Design) Conference, this talk being on Culturomics and ngrams.googlelabs.com. I’m posting it here because all the data behind the phenomenon is being … Continue reading
Posted in Ruminations
Tagged books, culturomics, Erez Lieberman Aiden, googlelabs, Jean-Baptiste Michel, ngrams, TED
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Book Marketing, Part 6
As within a family of raccoons, communication is practically instantaneous when someone finds a good book. I just experienced a great example of the marketing technique of “word of mouth.” First, a friend of mine posted on Facebook today a … Continue reading
Posted in Book Publishing or Selling
Tagged Amazon, book review, Chip and Dan Heath, Chip Heath, Chris Brogan, Dan Heath, marketing techniques, reader satisfaction, Switch, word of mouth
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