Book Marketing, Part 7

Welcome to another look at book marketing as performed by trailers. The first one is an inside look at the making of a cover image, this one for Elizabeth Hoyt’s latest romance book, Scandalous Desires. The next two trailers use humor as their hooks–one for the book Crap at My Parents’ House by Joel Dovev (Caution: includes off-color humor), and one for John Grisham’s latest, The Litigators. Enjoy, and think last-minute seasonal gifts!

Making a Romance Book Cover

Crap at My Parents’ House

The Litigators

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Book Review — Great New Writing Book

To read my review of The Plot Whisperer, click on the “Book Reviews” tab above. This is one of the best books on plot (and character) development I’ve read.

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Happy Quality of Life Day

Cooking class at Pritikin Longevity Center

Today is my [harrumph-th] birthday. It is a big birthday, the one upon which I become eligible for [Harrumph]care. I worked a long time for this and can’t believe I’ve lived long enough to win this prize for aging in the USA. A year ago I tried to get health insurance and couldn’t—being denied for no true reason except the insurers’ fears that at my age I must have something wrong with me. I take no medications and have no chronic illness, so go figure. But last year I spent about fifteen hours altogether filling out forms and talking on the phone, then waiting 2-3 weeks before learning that I wasn’t getting insured by the places I applied to. Last week I walked into the SSA offices, waited my turn for ten minutes, then sat with the rep for five minutes, and I was handed the timeline plan for acceptance into [Harrumph]care. You gotta love it.

Today is also one week and a day after my husband and I returned from a week’s stay at the Pritikin Longevity Center in Doral, Florida (home, too, to a famous golf course). It was my fourth visit, and Gary’s fifth, since about fifteen years ago. It ain’t cheap. As we sat over dinner one night at the “social table,” which you can select if you feel like chatting with equally-Pritikin-involved strangers at any meal, the subject came up: Why don’t more people know about or come to this program? The matter of expense was suggested, but at the same time we agreed that many people are okay with spending the same kind of bucks if it means a week at Disneyworld. So money didn’t necessarily explain the decision by people not to come.

My own opinion is that people simply don’t believe the program is as good as it is. They haven’t read the proven results or if they have, they don’t believe them. All I know is, after 1-3 weeks, depending on the money and time someone can devote, at Pritikin, which is really more a medical center than a spa, most participants feel like a miracle has occurred in their lives. Speaking only for myself, after one week, I felt better than I had in two years (think lower-back aches, weight gain, and diminishing energy), and I know this improvement will continue as I stay true to Pritikin’s guidelines.

From the publisher’s description of the publication The Pritikin Edge: “We Americans may reside in the greatest nation on earth, but our lifestyle is killing us. One quarter of us still smoke, two-thirds of us are fat, three-quarters of us don’t exercise, and stress and depression are ubiquitous. We wolf down oversize portions of fast food in minutes and boast of not having taken a vacation in years. We get misinformation like “olive oil is healthy” but then get fatter because drizzling three tablespoons of oil on a salad adds as many calories as two scoops of premium ice cream. Despite all our advances in drugs and surgery, obesity and the diseases it causes have shortened life expectancy; this is the first time in history that children can expect to die younger than their parents.”

No book can beat the on-site immersion program of a week or more at Pritikin’s facilities. But if you’re committed to improving the physical quality of your life as you age, you won’t find a better book to give you a clue. Me? I don’t plan to make many claims on my [Harrumph]care. I’m losing weight and gaining strength. If I believed in miracles, I’d say this is one. But I’m working for it, just like I worked for [Harrumph]care. In the end, it’s up to me.

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False Start on NaNoWriMo 2011

Photo image copyright by Meredith Ann Rutter

For a few days in November, world-renowned sand sculptors worked their magic at the second annual Siesta Key Crystal Classic Master sand-sculpting competition in Sarasota, FL. Talk about attention to detail. The sculptors had to keep the sand just the right amount of moist during sculpting and had to wield just the right attiudes of angle with their trowels, even as they had to respond with aplomb to curious onlookers’ questions. I was aware of the preplanning they all had to do, too, to consider what would please both the public and the judges and still not be impossible to create in the time allotted.

You’ve heard the term “miserable failure.” That would have been a fallen sand sculpture when there was no time left to repair or begin again. And, changing the subject to writing, the term could be applied to my experience with NaNoWriMo (National Novel Writing Month) this past November. I didn’t meet the 50,000-word goal that would declare me a winner, as I did in 2009 and 2010. I wrote only 8,047 words. Nevertheless, I’m a satisfied failure. Here’s why:

  • I decided to finish the revision effort on the fourth draft of my first novel before turning to starting the first draft of a third novel. (Makes you think you need to be good with arithmetic, doesn’t it? Picture a sculptor obsessively repairing an earlier piece before starting a new piece.) This decision resulted in my not starting NaNoWriMo on schedule (Nov. 1), but on November 11. Yikes.
  • I decided not to start drafting a third book in the series I’m already working on. Since I haven’t sought an agent yet, I thought it would be wiser to begin a novel that had nothing to do with the series I’d begun. What if I can’t interest an agent in the series? Then my work on yet a third book in it might just go to waste. So I challenged myself to think outside the series box. This added further delay as I made several false starts.
  • I spent days (uncounted) wracking my brain for a good plot idea, for a good character idea, for a good anything. Finally I committed to a certain thought-seedling and began typing. The first scene flowed through my fingertips as though it had been waiting forever for release. Yeah! The second scene did almost as well. Around the third or fourth scene I realized I had no fix yet on what I was doing with this novel.
  • More research, more thinking, more procrastinating. Finally, I got the message from my inner me that I had started working on a deeper story than I’d anticipated. I relaxed and decided (now probably around Nov. 20) that I couldn’t possibly finish drafting this particular novel in the next ten days, actually five days, since the month was ending short as well as having started short, due to Thanksgiving plus vacation plans. I let myself off the timeline-hook.

So, why am I satisfied? I’m grateful I got any writing done at all, given the gyrations my inner writer was going through. When I reread the portions I did write, I think they’re definitely on to something and read like a good book. I look forward to working on this one slowly and lovingly over time, wherever it’s going to lead. I never would have started this particular novel if I hadn’t entered and given NaNoWriMo 2011 a chance to act on me. Sand sculptors at this year’s Siesta Key Classic didn’t have that luxury. Happily, they all made deadline and gave their fans much to rave about.

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Begin at the End

Fall leaves photo by Jonathan A. Rutter

A statement that sounds askew until you think about it is “Begin at the end.” What ended for you recently? Are you ready to begin something new?

  • Fallen leaves end life on the tree, and start supporting life in the soil (if left to do so).
  • When we finish reading a book, that book ends for us, but we begin a life that has that book running in the background.
  • At the end of my blogless life I started a blog and look forward to whatever new connections that may bring.

Happy Thanksgiving to all. As this latest holiday proceeds and then ends, welcome the next day as another beginning, for that is what it is. You’ll have a new set of headlines (even if they sound strangely familiar) and a new page in the book you’re reading and a new way, if you choose it, to talk to someone you’ve been avoiding. I know, easier said than done. But one day does lead to the next, and the old leaves do fall. Begin at the end.

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Attention Parents

When I was a child, did I ever walk into a bookstore? I’m not sure I ever did. I walked into the library, and often. I sat in circles of kids listening to the librarian read to us. Some bookstores offer the same and have wonderful children sections. There are worse ways to spend discretionary funds. Sounds like a great birthday present, too, taking one’s child to a bookstore to pick the gift for themselves. You can visit the website for “Take Your Child to a Bookstore Day” by clicking here.

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Time Travel with Stephen King

Stephen King, flanked by B&N handlers

I selected this post to be featured on my blog’s page at Writing Blogs.

I’ve been a fan of Stephen King’s since I read The Shining over thirty years ago. Since then he has thrilled me most with his memoir, On Writing, and also with these other faves of mine: Misery, Dead Zone, Cujo, and The Green Mile. I’m less a fan of his more woo-woo tales, which involve aliens and such (least favorite of all I’ve read was The Tommyknockers), and more a fan of the stories that dig into people’s psychological oddities, although, of course, all his books do that. I’m mainly a fan of his ability to write clearly—you never have to “stop and think” except when you want to—and give the reader a story unparalleled, every time.

Anyhoo, last night I stood in line with lots of other people (400 maybe?) at the Barnes and Noble in Sarasota, FL, and met the man. He was there to promote his latest publication, titled 11/22/63, which many of us recognize immediately as the date of John F. Kennedy’s assassination. I had lots of time to think about what I might say to him, and I came up with quite a few connections/comments I could have made (we both split time between Maine and Florida; we’re both writers; we both have some history near Lake Kezar; we both saw Ruby kill Oswald; we’re the same age; we go to the same hair salon; and a request from my brother, wondering when SK might be signing in West Des Moines, IA). But I figured he’d heard all that before (except maybe the one about my brother) and so I picked a different one…

In the meantime, while I’m pondering this serious question of what to say, I’m hearing from B&N personnel that (a) Mr. King isn’t feeling well, and (b) there wouldn’t be any time for chit-chat. And, indeed, the line was moving well, and when I thought about him signing as fast as the line was moving, that was proof in the pudding. Finally, about fifty minutes into the line, which had been spiraling in and out of B&N shelf categories (wow, lots to look at!), there he was, ten or so signees away. His handlers were busily lining up the page-readied books three in advance, and taking each from him as soon as his pen lifted, hurrying the signee along.

He looked like hell. You had to ache for him, feeling poorly and yet seeing this commitment through. Between signing the book in front of mine and signing mine, he turned ninety degrees in the chair and craned his head back, presumably to see whether that damn line really had just as many people in it as it had the last time he checked (answer, yes). There had been no chit-chat that I could see; he really needed this to be over. As he put pen to paper, I leaned in and said, “Congratulations on that New York Times review.” He looked up at me, and his face softened, and he went back to writing as he said, “Yeah, wasn’t that nice?” As he finished writing, he said in a dream memory, “I thought I’d died and gone to heaven.” I said, “I’ll bet” – just as the handler to his right pushed the book at me and waved me along, and he was mid-name on the next one.

The quotable line he and I both had in mind from the NYTimes review was: “It all adds up to one of the best time-travel stories since H. G. Wells.”

You may also enjoy this: Click for publisher’s author interview.

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TED talk on Culturomics and ngrams

Cityscape USA

You may already have seen the video below of a talk given at the 2011 TED (Technology, Entertainment, Design) Conference, this talk being on Culturomics and ngrams.googlelabs.com. I’m posting it here because all the data behind the phenomenon is being taken from books. I would be remiss not to include this somewhere on my site! The video below is “What We Learned from 5 Million Books.” And the following paragraph is what is written on the TED site about the man responsible for the research behind the talk on the video.

Posted by TED (www.ted.com) in September 2011: “Jean-Baptiste Michel holds joint academic appointments at Harvard (FQEB Fellow) and Google (Visiting Faculty). His research focusses on using large volumes of data as tools that help better understand the world around us — from the way diseases progress in patients over years, to the way cultures change in human societies over centuries. With his colleague Erez Lieberman Aiden, Jean-Baptiste is a Founding Director of Harvard’s Cultural Observatory, where their research team pioneers the use of quantitative methods for the study of human culture, language and history. His research was featured on the covers of Science and Nature, on the front pages of the New York Times and the Boston Globe, in The Economist, Wired and many other venues. The online tool he helped create — ngrams.googlelabs.com — was used millions of times to browse cultural trends. Jean-Baptiste is an Engineer from Ecole Polytechnique (Paris), and holds an MS in Applied Mathematics and a PhD in Systems Biology from Harvard.”

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Book Marketing, Part 6

Image by Liz West / Muffet on flickr

As within a family of raccoons, communication is practically instantaneous when someone finds a good book. I just experienced a great example of the marketing technique of “word of mouth.” First, a friend of mine posted on Facebook today a personal recommendation. As she said, it’s very unusual for her to do that. Because I think of her as one of the brilliant people, I immediately checked it out, thought it looked like a book I’d enjoy, and downloaded it onto my Kindle. (I had just finished my last Kindle book last night, so the timing was perfect. I also have two “real” books going.)

I haven’t read it yet, but it looks like a book that would be fun and helpful to anyone at any stage in adult life. Publishers Weekly gave it a good review, and Amazon’s customer comments are many and enthusiastic. Often enough to give me pause, a formal thumbs-up by the trade reviewers does not translate into regular-reader satisfaction when the book is released. That’s why I double-check with Amazon. If there are only ten or so customer reviews, I’m suspicious of them as friends of the author or publisher. But when there are a lot, like the over-two-hundred in this case, I figure most of them are for real.

So, with Switch by Chip and Dan Heath (brothers), I found a positive review by Publishers Weekly and raging happy reviews by most of Amazon’s customer-readers. That’s when I ordered the download. If I forget to let you know, remind me to comment after finishing the book, whether I was happy with my purchase or not.

Here’s a trailer/review done when the hardcover first came out (published by Crown [Random House] Business in 2010). The vid-reviewer is, I believe, probably holding an early, bound-galley copy of the book, since the cover’s a bit different from the hardcover at the time. The reviewer’s point of view is enjoyable, too, since he’s a book person and/or writer himself. His name is Chris Brogan.

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Book Collecting

Image by h.koppdelaney

First, Happy Halloween! This picture of ravens with a book is reminiscent of Edgar Allen Poe, and that’s a Halloween sort of author if there ever was one. My post has nothing to do with Halloween or Poe, but it does have to do with a creepy individual.

I just finished reading a true crime story about a man (John Gilkey) who stole rare books, the man who worked hardest to make sure he got caught at it, and the journalist who sought to comprehend why men like Gilkey and Sanders, the self-styled detective, do what they do – and just what is the allure of rare book collecting anyway. This was a fun book to read, with just the right amount of snide in the author’s disbelief of some aspects of what she was finding out.

The book (copyright 2009) is The Man Who Loved Books Too Much by Allison Hoover Bartlett. It was fun to read about Gilkey’s parents, to enjoy the author’s ahas about various aspects of the thief’s personality (or mental illness), and to learn of stories in history that relate to book collectors’ obsessions.

I’ve never felt the tug that rare book collectors feel. The only true collection I ever had was ceramic horse figurines in my youth (all of which ended up broken, which may have cured me of trying anything like that again). The biggest collection I ever saw among my personal acquaintances was a miniature-pitcher collection by my grandmother’s landlady. I’m very happy I don’t collect rare books; it could become an expensive hobby. John Gilkey, however, rarely paid anything, did it by stealing, though he found ways to justify the thefts in his own mind as really just being his due. It’s a fascinating, educational read. Boo!

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